The prime focus of this marketing strategy is to influence target audience into building a strong social network for ‘Webographixz’ users to interact and converse through their self-generated content. The campaign will invest strongly in its networks on Facebook and Twitter to maximize the user’s involvement on these platforms. These pages will be the first choices for users to post their content to when using the application, and will help obtain a stream of user generated content which will ensure the reach outer circles of these influencer’s social group. The campaign will begin by posting promotional content and intriguing visual stories to targeted influencers. These stories will inspire to bring original contributions by users so that we build a cross-functional community. Social Networking Ads such as Facebook ads are a huge way of exposing the brand to personalized target market on such a huge social platforms. Making sure we post relevant and intriguing ads understanding our target market’s psycho-graphs will ensure accurate reach of placed ads. On Twitter using the filtered promotions and the usage of appropriate hash tags will ensure our brand’s legitimate exposure.
Since my promotional video has been fully completed I decided to promote it using this channel as it was created for this soul purpose.
Final Promotional Video
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